It's to do with cognitive dissonance. If you can't get past things like pattern recognition, clustering illusion and availability cascades then you won't engage people. And if that happens then you've failed as a journalist, according to Amy Gahran.
Tom Glocer's session at MIT from September 2010. Some highlights:
13:00 Not the death of journalism
23:50 Thomson Reuters aims to be technically agile
37:00 Plea to students to be 'authentic' when entering business
41:45 Impossibility of making strategic decisions without a basic understanding of technology
43:00 Brands as 'signalling devices" and not just publishers
51:30 He tolerates high degrees of ambiguity but the people who get things done like more structure.