Two big points in this piece on the changing relationship between sports reporters and the teams they cover: 1) Newspapers are struggling to adapt to the new world because they haven't really understood why they were successful in the old one; 2) Online reporting competes with teams' own online efforts and will create (is creating) pressure to renegotiate the old deal on access struck between journalists and sports teams.
A multi-pronged publishing strategy that includes three 'pro' services at $2500 pcm, a freesheet with very high ad rates and insiders' conferences in which delegates don't pay but sponsors do.
Wonderful presentation from Tom debunking the myth that social is something recent -- the Romans had tablets and all media was 'horizontal' until the 19th century.