Seven ways of measuring whether organisations get 'social'. Gives examples of firms using social strategy to reinvent their roles and makes the point that those doing it right use social to drive everything rather than social media strategy nestled within marketing pushing the same old notions of product and buzz. (via @sambrook)
This is an excellent round-up of what 'social news' really means, who's doing it, and where it might be headed. Particularly interesting is the notion of 'weak-tie reporting' -- whomever cracks this may be onto a winner in specialist news services.
Not quite clear whether Guardian has really proved the case but interesting piece looking at how socialising TV can work really well and pulls in neat quote from John Irving. Slightly marred by revelation (to me) that Question Time doesn't go out live, which explains why there is no attempt to feed tweets back into the conversation. Perhaps this is the next frontier?
Julian Glover points out that legal spats over posts on Twitter are part of an historical process by which new techniques develop rules and customs to make sure they remain usefuil. Central metaphor is of the introduction of motorways to Britain -- when the first arrived there was no speed limit, bikes were allowed, u-turns across the central reservation were possible and motorists would picnic.
Tim Wu points out the irony of how the freest market there has ever been -- the Web -- has generated monopolists in all its key areas (Google for search, Facebook for social networking etc) and draws parallels with how the early days of telecoms and innovation soon yielded to a luddite suppression of innovation.